Course Content

PRINTING AND PUBLICATION TECHNOLOGIES PROGRAM COURSE CONTENTS
PRINTING AND PUBLICATION TECHNOLOGIES PROGRAM I. SEMESTER
- YDB 1801 FOREIGN LANGUAGE I

Students will be able to understand and express themselves, express themselves and others with common expressions and simple sentences that express concrete needs in everyday life, to ask questions about other people's personal information and to answer such questions (verb tok be, Simple Present Simple past, etc.), can, can't, a / an, some, any, object pronouns, there is / are, have got, past to be.

- TDB 1801 TURKISH LANGUAGE I
Language and Languages: Language and Nation Relations, Language and Culture Relations Languages ​​on the Earth and the Place of Turkish Language among World Languages; Language families in terms of sources Historical development of Turkish written language, Formation of sound and sound, harmony of big and small vowels, Major sound events in Turkish; Turkish phonetic features, syllable structure of Turkish, sentence emphasis. Morphology, words in terms of shape, roots, stems, affixes (construction attachments, affixes), words in terms of expression and duties; nouns, adjectives, pronouns, verbs, verb conjugation, form and time suffixes, verbs, prepositions, verbs derived from and verbs, semantics; meaning in word, meaning frame of word.
 
- ATB 1801 ATATURK'S PRINCIPLES AND REVOLUTION HISTORY
The aim of Atatürk's Principles and History of Turkish Revolution, Concepts about Turkish Revolution and Turkish Revolution Innovation Movements in the Ottoman Empire in the 16th Century, Idea Movements Towards the Recovery of the State in the Last Period of the Ottoman State, XX. The Situation of the Ottoman Empire at the Beginning of the Century, The Situation of the Country After the Armistice of Mondros, The Preparatory Period for the National Struggle, The Opening of the Grand National Assembly and Its Studies, The Political and Military Developments After the Opening of the Grand National Assembly, The Lausanne Peace Treaty, Its Importance and Results
 
- BYT 1001 IMAGE PROCESSING TECHNIQUES I
The process of transferring images from originals through scanners, image processing programs.
 
- BYT 1003 WRITING AND TYPOGRAPHY
Development of writing and alphabet, design of print writings, design according to typesetting rules, using typography in design.
 
- BYT 1005 BASIC GRAPHIC DESIGN
Desktop publishing emblem, the importance of emblem and the issues to be considered in emblem design, the effect of emblem design writing blocks and line lengths on the human psychology of color and writing characters, and the points to be considered in the design of the announcement, the importance of painting and writing in the announcement and the contribution of color and graphic layout to the advertisement. Letterhead envelope design with collage method.
- BİP 1801 INFORMATION AND COMMUNICATION TECHNOLOGIES
Introduction to computer and hardware, operating systems and application software, Windows operating system, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, internet usage, information technologies.
 
- BYT 1497 PROFESSIONAL INTERNSHIP
15 days work place internship.
 
- BYT 1501 PROFESSIONAL ETHICS
Ethics, ethics and professional ethics will be explained in the theoretical framework.
 
- BYT 1503 REPRODUCTION AND COLOR INFORMATION
Definition of color, importance of color, wavelength of colors, spectral event, additive and subtractive colors, effects of warm and cold tones on people, color scales, definition of primary and intermediate colors, printing inks and definition. It consists of colors according to printing types, colors according to printing materials, connection of screen and screen with color, relationship between screen, color and printing, color mixing studies, color management systems, monitoring of color management system workflows.
 
- BYT 1505 PRINTING TECHNIQUES
Lesson; Intaglio printing, flexo printing, letterpress printing, digital printing, silk screen printing, pad printing, embossing printing, foil printing, lithography printing, xylography printing and the application methods of these printing techniques.
 
- İŞY 1801 BUSINESS MANAGEMENT
The first module, “Economic Indicator Analysis bölüm, deals with following microeconomic data and analyzing macroeconomic indicators. In the second module, ma Establishing a Business bölüm, the topics of identifying the gaps in the market, evaluating investment alternatives, selecting the most appropriate one, conducting feasibility studies and recognizing the environment of the enterprise are explained. In the third module, “Business Establishment Procedures bölüm, demand analysis and estimation, determination of the place of establishment, legal structure and capacity of the business, determination of the total investment cost, financing of the business, and estimation of revenue and expenditure are discussed. In the last module, “Opening the Workplace Faaliyet, the section includes making workplaces and production plans, conducting the installation of the investment, creating the appropriate structure and opening the business premises
 
- BYT 1507 OCCUPATIONAL SAFETY
The definition and importance of workplace safety, protective tools and apparatus used in the workplace, pre-press, post-press and post-press security measures, safety measures related to the classification of warehouse and waste materials, safety measures related to electrical installation, accident reports, work accidents, applied procedures.
 
PRINTING AND PUBLICATION TECHNOLOGIES PROGRAM II. SEMESTER
- YDB 1802 FOREIGN LANGUAGE II.

Students will be able to understand sentences and frequently used expressions related to current life (information about themselves, their families, business and their close environment, shopping, etc.), to be able to transfer directly and comprehensively to familiar subjects when necessary, and to express themselves, their environment and direct the following topics (present continuous, adverbs of manner, comparison of adjectives, superlative adjectives, prefer + noun / -ing form, will, present perfect, have to / don't have) , verbs + infinitive / -ing form, etc.).

- TDB 1802 TURKISH LANGUAGE II
Word groups, real, side and metaphorical meanings of words, idioms, dilemmas, terms, language mistakes, sentence structure of Turkish, sentence elements, sentence analysis, novel, article, essay, poetry, written expression types, presentations, reports and minutes, petition , business letter and CV (CV) writing, conversation and discussion types such as discussion.
 
- ATB 1802 ATATURK'S PRINCIPLES AND HISTORY OF TURKISH REVOLUTION
Turkish Revolutionary Movements, Turkish Foreign Policy in Atatürk Period, Basic Principles of Turkish Revolution (Atatürk Principles), Complementary Principles, Atatürk's Disease and Death, İsmet İnönü's Election of President and İsmet İnönü Period (1938-1950), II. World War II, the ruling Democratic Party and Adnan Menderes period (1950-1960), military coups and the Republic of Turkey (1960-1980) 12 September 1980 and after the coup, Turkey.
 
- BYT 1006 BASIC PHOTOGRAPHY
To use the appropriate camera for the purpose, to make basic settings on the camera, to take photos that give the effect of depth of field, to clean the camera.
 
- BYT 1004 COMPUTER AIDED PAGE DESIGN I
Standard page sizes and text fields, properties, image fields and properties, control toolbars and tasks in layout software, tolls tool palette, paragraph tool palette and color tool palettes and features page features tool palette and features, drawing tools and tasks in layout software, line tools properties, lines deforming and joining methods, text-image relationship and points to be added to the layout of the images in different formats, the use of line-column properties and alignment in the tables, cut features according to the skin shapes and pre-press adjustment of folding properties, CMYK and extra colors before printing setting, file recording formats, structure and properties of PDF recording format.
 
- BYT 1002 IMAGE PROCESSING TECHNIQUES II
Image processing, program tools, merging layers, editing and distorting text, selecting and shaping images and objects, image types and properties, changing image size, color separation systems, rgb, cmyk color modes in image processing program.
 
- BYT 1498 PROFESSIONAL INTERNSHIP
15 days work place internship.
 
- RTV 1802 CONTACT
Competences to communicate verbally, nonverbally, written, formal, non-formal and between internal and external
 
- BYT 1506 BINDING TECHNIQUES
Layer folding methods, the importance of paper weight in folding process and folding machines, rotation folding unit settings and stacking, manual blending process, machine blending process, thread stitching, wire stitching, inner block preparation steps, cover preparation with binding cloth, binding points to consider.
 
- BYT 1508 OFFSET PRINTING SYSTEMS
Offset printing system, system properties, materials and machines used in the system, printing production stages, offset printing systems, printing problems and solutions.
 
- BİP 1802 INFORMATION AND COMMUNICATION TECHNOLOGIES
Presentation preparation, databases, computer networks, internet, HTML language and web page preparation, HTML editor, data communication and using information networks.
 
PRINTING AND PUBLICATION TECHNOLOGIES PROGRAM III. SEMESTER
 
- BYT 2005 COMPUTER AIDED PAGE DESIGN II
Control, toolbar and tasks in graphical software, drawing tools and tasks in graphical software, combining and deforming lines, definition of advertisement and features of advertisement elements advertisement design application, definition of poster and features of advertisement elements calendar definition and features of advertisement elements book cover design and cover elements Features calendar design app brochure design
 
- BYT 2007 PROFESSIONAL CALCULATIONS
Selection and importance of cost system, applicability of order cost system in printing companies, control of pre and post cost, standard cost systems, classification of typesetting operations, paper cardboard cost in posters, calendars, books and similar printing, calculation of total unit cost, package cost programs.
 
- BYT 2001 COMPUTER AIDED GRAPHIC DESIGN I
Definition, importance and development of desktop publishing, explaining the importance of graphic design principles, creating file in image processing programs, performing effects and corrective filter applications, performing the necessary functions for color separation, color separation and color separation outputs, performing color proofing output operations, basic principles of color separation, creation of digital image, recording formats and using recording formats, data transfer applications, determination of the work to be done in image processing package program, using various image processing package program (banner, book and magazine cover) designs, film-pattern output required Performing settings and controls.
 
- BYT 2003 OFFSET PRINTING TECHNIQUES I
Printing with offset printing machines of different configurations, logic and processes of color printing technique, basic principles of various printing techniques, learning the working principles of all printing systems, differences between printing techniques and selection of suitable printing technique, logic and processes of color printing technique, offset printing technique quality criteria and quality printing.
 
- BYT 2009 CARDBOARD PACKAGING DESIGN
Paper, cardboard and cardboard properties, packaging types and functions, packaging drawing software, menus and commands, visual effect of packaging design, packaging model design, flexographic printing, deformation and cylinder calculations.
 
- BYT 2505 FLESKO PRINTING TECHNIQUES
Working principle of letterpress printing, flexo printing principle, flexo printing mold and plate selection, features required in flexo films and mold exposure times, types of ctp molds structures, exposure times and determination of CtP molds, mold adhesive tapes and anilox rollers, printing defects and removal, scraper blades and periodic maintenances, materials used in mold and mold roller cleaning.
 
- BYT 2507 INSTALLATION TECHNIQUES
Trace and scissor share, mold wrap and form, points to be considered in drawing traction, crushing and folding methods, applied tracing drawing, assembly methods, films used in printing techniques and their properties, which should be considered in assembly according to printing types.
 
- 2811 WEBSITE DESIGN
Introduction to web design and HTML configuration, examining the components to be used in web design, using HTML tags. The use of Adobe Dreamweaver program, basic CSS knowledge, the implementation of the design process with CSS, Adobe Photoshop program design operations, the use of designs. Basic animation operations with Macromedia Flash Program, using prepared animations. Hosting, domain and site publishing operations. Search engine registration and optimization processes.
 
- BEEP 2815 GRAPHICS AND ANIMATION
Basic principles of graphic design, basic principles of animation design, basic graphic information, banner design, Adobe Flash Program, Photoshop Program.
 
- PZR 2817 BRAND MANAGEMENT
Fundamentals of marketing, historical development of marketing, value concept and value exchange, products in current marketing, brand and brand management, market analysis, segmentation targeting and positioning, marketing mix: product, price, distribution and promotion strategies, communication perspective, brand positioning and brand value , the role of brands, branding concepts: brand awareness (recognition and rememberability), brand identity, brand image, brand personality, brand judgment, brand loyalty, design of branding strategies and practices, management and evaluation of brand value, new concepts in branding.
 
- RTV 2805 NEW COMMUNICATION TECHNOLOGIES
Basic concepts of digital media and technology, the internet and mobile media usage trends in the world and in Turkey, the effects of internet journalism, youth and digital media, ethical standards in digital media.
 
- BYT 2517 PRESENTATION TECHNIQUES
Importance of presentation, planning of presentations, preliminary studies to make presentation effective, points to be considered during presentation, use of visual materials, use of eye and data show.
  
PRINTING AND PUBLICATION TECHNOLOGIES PROGRAM IV. SEMESTER
 
- BYT 2002 COMPUTER AIDED GRAPHIC DESIGN II

Course content; effective use of current drawing package programs, teaching of data transfer methods among all desktop publishing programs, making necessary works (billboards, posters, catalogs, flyers, printed documents) by using vector package programs, assembling the works, making tracing and film in accordance with printing systems output settings. There are issues such as checking the points to be taken into consideration when sending the work to the film output.
 
- BYT 2004 OFFSET PRINTING TECHNIQUES II
Placing the mold on the boiler, under-mold feeding and cleaning of the mold surface, operation of offset printing system, structure and properties of offset printing inks, printing settings, varnish and gilding printing, lacquer printing and varieties, numerator printing and application areas.
 
- BYT 2006 PRINTING MANAGEMENT
To analyze the structure of printing business, to apply the publishing process.
 
- İŞY 2818 BUSINESS ORGANIZATION AND COST ACCOUNTING
Definition of business and classification of enterprises, basic concepts in economy, organization and organization types, marketing and sales organization, advertising and promotion organization, factors to be considered in the establishment of printing business, classification of printing and printing enterprises, programming of production process order production and control of printing enterprises in printing enterprises departments, management and responsibilities of management bodies, the importance of cost expenses and types of expenses, job tracking forms used in printing houses, letter of proposal and contract preparation, health-damaging factors in printing businesses and methods of protection from losses.
 
- BYT 2010 CARDBOARD PACKAGING PRODUCTION
To make packaging design, to make packaging model, to prepare packaging design for printing.
 
- BYT 2008 DIGITAL PRINTING SYSTEMS
Types of digital printing, combining digital printing and conventional printing, demand-based printing, variable data-based printing. Large size printing.
 
- BYT2506 PROJECT PREPARATION
Determining the subject of the project, the relationship between scientific research and the project, the importance of research in determining the subject of the project, researching the source, creating a project proposal, determining the subject of the project, gathering information, project resources, primary sources - observation - survey - interview - unpublished documents, secondary sources - web search - national and international scientific resource search, field research, research problem - identifying the current situation about the project - revealing cause and effect relationships - measuring the relationships between variables - comparing with other studies - checking the conformity to standards, project hypothesis, project related assumptions II- planning the project, project working methods - applied studies - non-applied studies, universe and sample.
 
- BYT 2508 SERIGRAPHY PRINTING
Screen printing, application areas and materials, frame types and frame tension methods, mold preparation methods, silk screen printing ink and its properties, types of squeegees and selection, printing techniques on different surfaces, three-dimensional surface printing techniques.
 
- BYT 2502 LABEL PRINTING TECHNIQUES
To conduct detailed research on system / product subject, to make calculation / software related to system / product, to perform system / product individually and in group.
 
- BYT 2504 PROFESSIONAL ENGLISH
Introducing oneself, making phone calls, terms related to business life, coping with problems, decision making, correspondence with international commercial enterprises.
 
- BEEP 2816 GRAPHIC ANIMATION II
Understanding the working logic of animations and teaching the basics of design, preparing animation with the help of Adobe Flash program, preparing interactive animations with the help of Actionscript Codes, web design using Adobe Flash.
 
- BYT 2516 PROFESSIONAL DEVELOPMENT
Communication, diction, personal development, entrepreneurship, environmental protection, professional ethics, work organization, occupational safety and health